First-Order Profitability

Answer

This episode explores how setting the wrong ROAS targets affects growth, specifically contrasting 'first order profitability' with LTV-based models.

Source: Why Your ROAS Target Is Killing Your Business (And How to Fix It) on The Bottom Line: Ecommerce Tactics for Profitable Growth.

Top episodes

1. 1. Why Your ROAS Target Is Killing Your Business (And How to Fix It)

   The Bottom Line: Ecommerce Tactics for Profitable Growth

   This episode explores how setting the wrong ROAS targets affects growth, specifically contrasting 'first order profitability' with LTV-based models.

2. 2. How to De-Stress a Distressed Business

   Ecommerce Playbook

   A guide on stabilizing distressed businesses by focusing on customer acquisition costs and ensuring profitability from the very first transaction.

3. 3. Inside Kynship: Exploring Our Ad Account Philosophy - Part 1 of 2

   The Bottom Line: Ecommerce Tactics for Profitable Growth

   An exploration of ad account philosophies, discussing the trade-offs between immediate first-order profit versus aggressive customer acquisition.

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