Constantine Yurevich of SegmentStream breaks down marketing measurement, specifically discussing first-click attribution and why platforms often ignore it.
Constantine Yurevich of SegmentStream breaks down marketing measurement, specifically discussing first-click attribution and why platforms often ignore it.
William Harris discusses scaling and superintelligence, including a deep dive into the customer journey from the first click to the final purchase.
Outi Karppanen from Supermetrics explains how to prioritize the right data and move beyond simple first-click or last-click models for better ecommerce analytics.