First-Click Attribution

Answer

Founder of SegmentStream Constantine Yurevich breaks down marketing measurement, specifically advocating for first-click attribution and why platforms often ignore it.

Source: Bonus: The Hard Truth About Marketing Measurement with Constantine Yurevich of SegmentStream on DTC Podcast.

Top episodes

1. 1. Bonus: The Hard Truth About Marketing Measurement with Constantine Yurevich of SegmentStream

   DTC Podcast

   Founder of SegmentStream Constantine Yurevich breaks down marketing measurement, specifically advocating for first-click attribution and why platforms often ignore it.

2. 2. Interviewing Grok — Scaling, Superintelligence, and the Soul of AI

   Up Arrow Podcast

   William Harris and Grok discuss scaling and AI, with a specific segment on moving beyond last-click to journey-based tracking starting from the first click.

3. 3. Struggling With Data Overload? This Fixes Your Ecom Analytics — Outi Karppanen | Winning Data-led Strategies for Ecom Growth, Why Prioritize the Right Data for Ecommerce, Common Marketing Data Mistakes, Strategies for Data-driven Marketing (#329)

   Ecommerce Coffee Break

   Outi Karppanen of Supermetrics explains how to fix e-commerce analytics by moving past simple first-click and last-click models.

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