First Customer Acquisition

Answer

Season 2 of the Ecommerce Playbook focuses on growing a business from the ground up, starting with solving the problem of customer acquisition.

Source: The Exact Plan For Growing Our Brand (S2:E1) on Ecommerce Playbook.

Top episodes

1. 1. The Exact Plan For Growing Our Brand (S2:E1)

   Ecommerce Playbook

   Season 2 of the Ecommerce Playbook focuses on growing a business from the ground up, starting with solving the problem of customer acquisition.

2. 2. Building out a Real Foundation for your Online Store | Ross Beyeler | Trellis

   Honest Ecommerce

   Ross Beyeler discusses building a foundation for online stores, focusing on the infrastructure needed for first-time customer acquisition and marketing automation.

3. 3. Ecommerce: Ecommerce Email For First Time Customers

   Ecommerce: The Hammersley Brothers

   Ian and Mark Hammersley discuss utilizing email marketing to acquire first-time customers rather than just using it for retention.

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