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Exploring A/B testing frameworks for DTC brands, focusing on balancing big swings with incremental site improvements.

Source: Big-Swing vs. Incremental: Our Ecommerce CRO Testing Framework on Marketing Operators.

Top episodes

1. 1. Big-Swing vs. Incremental: Our Ecommerce CRO Testing Framework

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   Exploring A/B testing frameworks for DTC brands, focusing on balancing big swings with incremental site improvements.

2. 2. E010: CRO: Optimising Conversions, Increasing AOV and Selling 6-Figures Post Purchase

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   A deep dive into optimizing conversions, increasing AOV, and the impact of video and technical experiences on revenue.

3. 3. E012: CX - Customer Experience From A Growth Marketer's Perspective! Tactics To Create Incredible Revenue-Driving Customer Experiences

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   Growth-focused tactics for creating revenue-driving customer experiences, including the role of technical site presentation.

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