Focuses on CRO, optimizing conversions, and increasing AOV. Discusses team structures and tactical implementations for improving the user journey.
Focuses on CRO, optimizing conversions, and increasing AOV. Discusses team structures and tactical implementations for improving the user journey.
Explores big-swing versus incremental CRO testing frameworks, debating how to maintain statistical confidence while moving fast.
Discusses customer experience (CX) from a growth marketer's perspective, focusing on tactics that drive revenue and improve pre-purchase support.