Mark and Ian Hammersley discuss dangerous ecommerce metrics that mislead brands and explain which indicators actually drive profitability and scaling.
Mark and Ian Hammersley discuss dangerous ecommerce metrics that mislead brands and explain which indicators actually drive profitability and scaling.
Andrew Faris interviews Michael Ting of Jaxxon about optimizing operations using financial data and specific metrics that most operators overlook.
This episode identifies the three fundamental numbers required to scale an ecommerce brand without flying blind.