Michael Ting of Jaxxon discusses deep financial optimization, focusing on gross margin, net profit, and profitability per order.
Michael Ting of Jaxxon discusses deep financial optimization, focusing on gross margin, net profit, and profitability per order.
Mark and Ian Hammersley break down critical financial and performance metrics, warning against misleading numbers like inflated conversion rates and ROAS.
A streamlined look at the three most essential numbers for scaling an ecommerce brand profitably, preventing owners from 'flying blind.'