Michael Ting discusses optimizing DTC operations using financial data like gross margin, net profit, and profitability per order.
Michael Ting discusses optimizing DTC operations using financial data like gross margin, net profit, and profitability per order.
An exploration of which ecommerce metrics are misleading and which ones actually matter for scaling a profitable business.
Simplifies ecommerce scaling into three essential numbers, focusing on AOV, COGS, and real-time revenue prediction.