Richie Mashiko from Iris Finance joins to discuss the forecasting and financial processes that drive e-commerce profit and growth during peak seasons like BFCM.
Richie Mashiko from Iris Finance joins to discuss the forecasting and financial processes that drive e-commerce profit and growth during peak seasons like BFCM.
Steve Rekuc discusses the 'Spending Power' metric, helping brands plan and spend their marketing budgets smarter based on consumer demand data.
Jared Brody of Resident explains how his team uses custom attribution tooling and data analytics to manage growth and make data-driven marketing investments.