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Discussion on unlocking Shopify revenue through human-obsessed conversion rate optimization and customer research.

Source: Human-obsessed CRO: Unlocking Shopify Revenue With Customer Insights — Anthony Morgan | Why Conversion Rates Deceive, Why Research Beats Guessing, How To Use Review Data, What Losing Tests Actually Teach, Why Human Obsession Wins Over AI (#470) on Ecommerce Coffee Break.

Top episodes

1. 1. Human-obsessed CRO: Unlocking Shopify Revenue With Customer Insights — Anthony Morgan | Why Conversion Rates Deceive, Why Research Beats Guessing, How To Use Review Data, What Losing Tests Actually Teach, Why Human Obsession Wins Over AI (#470)

   Ecommerce Coffee Break

   Discussion on unlocking Shopify revenue through human-obsessed conversion rate optimization and customer research.

2. 2. How To Scale Your DTC Business Globally — Alex Yancher | What Blocks Brands From Going Global, What VAT-ready Pricing Looks Like, Tariffs, Taxes & Localization, Why $1 Orders Trigger Duties, Why Duties Transparency Matters (#426)

   Ecommerce Coffee Break

   A guide on scaling DTC businesses globally, covering taxes, duties, and localization strategies.

3. 3. How To Reach New Markets Fast With AI — Bryan Murphy | What 87% Of Shoppers Want, Why Language Drives Sales, Why Ecom Needs AI Localization, Why Localized Content Improves Customer Experience, Why Shopify Needs Ongoing Localization (#416)

   Ecommerce Coffee Break

   Explores how AI-driven localization and translation help e-commerce brands enter new markets quickly.

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