Fashion Marketing

Answer

CMO of Launchmetrics Alison Bringé discusses data-driven fashion marketing, media value, and the economics of Fashion Month.

Source: Week in Review: Breaking down the Fashion Month data on The Glossy Podcast.

Top episodes

1. 1. Week in Review: Breaking down the Fashion Month data

   The Glossy Podcast

   CMO of Launchmetrics Alison Bringé discusses data-driven fashion marketing, media value, and the economics of Fashion Month.

2. 2. Zara's banned ads, Gucci's labor dispute, Capri's recovery — and Anthropologie's Anu Narayanan

   The Glossy Podcast

   Explores fashion advertising scandals, brand equity, and merchandising performance metrics.

3. 3. New York Fashion Week Edition: Tommy Hilfiger on moving on from see-now, buy-now fashion shows

   The Glossy Podcast

   Tommy Hilfiger discusses evolving brand storytelling, moving away from 'see-now, buy-now', and experiential marketing.

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