Fashion Brand Marketing

Answer

Danielle Alalu discusses scaling Derek Lam 10 Crosby's revenue and the brand's contemporary positioning through strategic growth and fashion week marketing.

Source: How Danielle Alalu plans to grow Derek Lam 10 Crosby’s sales by 70% in 3 years on The Glossy Podcast.

Top episodes

1. 1. How Danielle Alalu plans to grow Derek Lam 10 Crosby’s sales by 70% in 3 years

   The Glossy Podcast

   Danielle Alalu discusses scaling Derek Lam 10 Crosby's revenue and the brand's contemporary positioning through strategic growth and fashion week marketing.

2. 2. Elwood Clothing’s Justin Saul: ‘Learning the manufacturing side of the business first was a blessing’

   The Glossy Podcast

   Justin Saul discusses the three lives of Elwood Clothing, focusing on brand transformation and identity overhauls in the street- and loungewear space.

3. 3. Ep 376: Don't Dare Call it CONTENT! The Art of Brand Storytelling with Niclas Bornling from Craft Sportswear

   DTC Podcast

   Niclas Bornling of Craft Sportswear discusses the move away from 'content' toward meaningful brand storytelling and building a lasting brand image.

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