Danielle Alalu discusses the strategy for growing the contemporary fashion brand Derek Lam 10 Crosby, including NYFW expansion and DTC vs. wholesale.
Danielle Alalu discusses the strategy for growing the contemporary fashion brand Derek Lam 10 Crosby, including NYFW expansion and DTC vs. wholesale.
Niclas Bornling of Craft Sportswear explains 'Brand Storytelling' as an art form and how to build a lasting brand identity in the performance apparel space.
The founder of Brooklyn-based clothing line Mixed shares her strategy for using in-person events to build brand identity and genuine customer connections.