Explores a testing mindset for e-commerce, focusing on optimizing conversion and profits by analyzing and iterating on failed tests.
Explores a testing mindset for e-commerce, focusing on optimizing conversion and profits by analyzing and iterating on failed tests.
Humorous yet tactical approach to marketing, discussing the process of tweaking campaigns that seem to fail and how to test variables effectively.
A discussion on why playing it safe holds you back and how to engage with failure productively to build a successful brand.