Arlen Robinson and Marin Ištvanić discuss structuring Facebook ads for efficiency, focusing on creative elements and purchase optimization.
Arlen Robinson and Marin Ištvanić discuss structuring Facebook ads for efficiency, focusing on creative elements and purchase optimization.
Andrew explores building a perpetual Facebook ad machine, emphasizing creative strategy and efficient management of retargeting and lookalike audiences.
Karan Jassar from Socioh joins the show to talk about Facebook retargeting funnels, audience segmentation, and the role of creative in remarketing.