Jacob and Nate from Pilothouse discuss Facebook Pixel implementation, optimization, and its foundational role in building scale and custom audiences.
Jacob and Nate from Pilothouse discuss Facebook Pixel implementation, optimization, and its foundational role in building scale and custom audiences.
Brendan Hughes joins to discuss fixing Facebook Ad performance, emphasizing the necessity of correct Pixel implementation and Shopify store verification.
Shaina Rainford shares her journey building Bask & Lather, highlighting the importance of installing the Facebook Pixel early to gather data before spending on ads.