Covers the 'how and why' of building Facebook Audiences specifically for eCommerce stores, diving deep into the technical and strategic implementation.
Covers the 'how and why' of building Facebook Audiences specifically for eCommerce stores, diving deep into the technical and strategic implementation.
Dave Huss discusses building your Facebook audience, focusing on Lookalike Audiences and integration with other marketing channels.
Discusses the evolution of Facebook audience tracking post-iOS14, specifically the integration of the Facebook Conversions API (CAPI).