Marin Ištvanić shares strategies for structuring Facebook ads for maximum efficiency, focusing on creative elements and A/B testing.
Marin Ištvanić shares strategies for structuring Facebook ads for maximum efficiency, focusing on creative elements and A/B testing.
Explores how the Facebook/Meta algorithm has shifted toward using creative as the primary targeting layer in the 'Post-Andromeda' era.
Discusses building a 'perpetual' ad machine by understanding how the Facebook algorithm interacts with creative volume and efficiency.