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Hosts Connor Rolain and Cody Plofker discuss the evolution of social content strategy, focusing on bridging organic creative with paid performance for 2026.

Source: From Organic Creative to Paid Performance: The New Flywheel on Marketing Operators.

Top episodes

1. 1. From Organic Creative to Paid Performance: The New Flywheel

   Marketing Operators

   Hosts Connor Rolain and Cody Plofker discuss the evolution of social content strategy, focusing on bridging organic creative with paid performance for 2026.

2. 2. Performance Creative in 2026: What We’ve Updated and Why

   Marketing Operators

   The team breaks down updated creative testing and scaling systems for 2026, featuring insights from influential media buyer David Herrmann.

3. 3. How To Find (And Fix) The Real Reasons Your Store Isn’t Converting — Matthew Stafford | Why Conversions Matter More Than Traffic, Why Clarity Beats Persuasion, Why Theme Mistakes Hurt Your Sales, Which Checkout Tweaks Increase Your Sales (#407)

   Ecommerce Coffee Break

   E-commerce veteran Matthew Stafford shares strategies to fix conversion issues, drawing on his deep experience scaling brands via Facebook ads.

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