Explores how eCommerce brands grow revenue through paid ads, specifically discussing attribution platforms to connect performance across Facebook and Google.
Explores how eCommerce brands grow revenue through paid ads, specifically discussing attribution platforms to connect performance across Facebook and Google.
An 'All Killer No Filler' episode questioning the reliability of Facebook's native metrics and when to increase ad spend.
A technical audit of traffic and creative, focusing on how to cross-reference Facebook attribution data with other sources like Google Analytics.