A case study on scaling an eCommerce brand from $90K to $250K using attribution platforms to track Facebook and Google ad performance.
A case study on scaling an eCommerce brand from $90K to $250K using attribution platforms to track Facebook and Google ad performance.
Explores the 'measurement crisis' and why media efficiency metrics (like ROAS) might be misleading due to attribution errors.
Analyzes why brands waste money on Google and Meta ads due to poor attribution and structural issues in the marketing stack.