Andrew discusses why brands shouldn't pull back on Facebook spend and how to evaluate the true ROI of campaigns through attribution and side effects.
Andrew discusses why brands shouldn't pull back on Facebook spend and how to evaluate the true ROI of campaigns through attribution and side effects.
Part of a series on Facebook Ads strategy, this episode focuses on decoding Ads Manager metrics like feedback scores and placement performance.
The hosts discuss common Facebook ad mistakes and identify the key metrics necessary to understand and improve campaign performance and ROI.