Focuses on using AI consumer agents to predict the success of ad creatives before launching campaigns, solving the common bottleneck of knowing which ads actually work.
Focuses on using AI consumer agents to predict the success of ad creatives before launching campaigns, solving the common bottleneck of knowing which ads actually work.
Longtime consultant Barry Hott discusses why 'ugly' or authentic-feeling ads often outperform polished ones and how to stop the scroll in the attention economy.
Explores the role of eCommerce ad creative in social media, focusing on 'thumb-stopping' strategies and the distinction between getting clicks versus making sales.