Andrew Maffettone discusses the strategic importance of diversifying traffic sources and driving external traffic to Amazon to grow brands and reduce platform dependency.
Andrew Maffettone discusses the strategic importance of diversifying traffic sources and driving external traffic to Amazon to grow brands and reduce platform dependency.
Dan Meszaros explains how to maximize conversions by sending Google AdWords traffic to Amazon, covering page optimization and strategic routing.
Brandon Nutter discusses using external traffic to improve ACoS and the debate between sending traffic to a specific Amazon product page versus a brand store.