Explores the shift from single-day sales to extended periods like 'Black Friday Month' and 'Prime Week,' analyzing the impact on consumer urgency and spending.
Explores the shift from single-day sales to extended periods like 'Black Friday Month' and 'Prime Week,' analyzing the impact on consumer urgency and spending.
Ezra Firestone shares strategies for launching major sales weeks ahead of schedule and managing multiple peak periods throughout the holiday season.
Discusses the 'sweet spot' for promotion duration and how long a business should run a sale to maximize revenue without harming the brand.