Danz Spas founder Daniel Thomas explains how leveraging celebrity endorsements and PR helped scale his hot tub business to over £1 million in revenue.
Danz Spas founder Daniel Thomas explains how leveraging celebrity endorsements and PR helped scale his hot tub business to over £1 million in revenue.
Psychology expert Dr. Robert Cialdini breaks down the principles of influence, specifically how to leverage expert authority and endorsements to grow an ecommerce brand.
Kevin Anderson discusses why successful people write books to establish authority and how high-caliber endorsements validate expertise and brand quality.