Experimentation In Marketing

Answer

Tim Parkin joins to discuss the principles of 'Test-Driven Marketing,' focusing on how to build a culture of experimentation and use the right tools for data-backed decisions.

Source: Test-Driven Marketing - with Tim Parkin on eCommerce Marketing Podcast.

Top episodes

1. 1. Test-Driven Marketing - with Tim Parkin

   eCommerce Marketing Podcast

   Tim Parkin joins to discuss the principles of 'Test-Driven Marketing,' focusing on how to build a culture of experimentation and use the right tools for data-backed decisions.

2. 2. Maymiser President On Multivariant Ecommerce Testing

   Ecommerce Conversations

   Mark Simpson, President of Maxymiser, discusses the technical and strategic necessity of multivariant testing and experimentation for ecommerce growth.

3. 3. S9 E9: Incrementality, Data, the Funnel, Oh My! (with Olivia Kory of Haus)

   Limited Supply

   Olivia Kory from Haus explains how to use incrementality and data-driven testing to determine the true impact of marketing campaigns on growth.

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