Experimentation In Marketing

Answer

Tim Parkin, a coach to marketing executives, explains how to implement a test-driven approach to marketing to drive growth.

Source: Test-Driven Marketing - with Tim Parkin on eCommerce Marketing Podcast.

Top episodes

1. 1. Test-Driven Marketing - with Tim Parkin

   eCommerce Marketing Podcast

   Tim Parkin, a coach to marketing executives, explains how to implement a test-driven approach to marketing to drive growth.

2. 2. Georgia-Pacific CMO Laura Knebusch on staying nimble as a CPG behemoth

   Modern Retail Podcast

   The CMO of Georgia-Pacific discusses staying nimble and maintaining a focus on experimentation in a large-scale CPG environment.

3. 3. Meta's Attribution Settings Don't Matter Anymore

   Ecommerce Playbook

   A deep dive into measuring incremental ROAS through experimentation rather than relying on misleading standard attribution settings.

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