Experimentation In Marketing

Answer

Tim Parkin, a coach to marketing executives, explains how to implement a test-driven culture and use experimentation to drive ecommerce growth.

Source: Test-Driven Marketing - with Tim Parkin on eCommerce Marketing Podcast.

Top episodes

1. 1. Test-Driven Marketing - with Tim Parkin

   eCommerce Marketing Podcast

   Tim Parkin, a coach to marketing executives, explains how to implement a test-driven culture and use experimentation to drive ecommerce growth.

2. 2. Ep 431: How to Develop Your Own Data-Backed Creative Strategy: A Pilothouse Case Study | AKNF

   DTC Podcast

   A case study with Pilothouse on how to develop a creative strategy using data and rigorous testing of offers and value propositions.

3. 3. Bonus: Why You're Looking at the Wrong Data: Cohorts vs Averages with Lifetimely's Jason Prowd

   DTC Podcast

   Explores the shift from looking at average data to cohort analysis and implementing experimental testing in marketing campaigns.

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