Experimentation

Answer

Prismfly co-founders discuss why experimentation and conversion rate optimization are vital for brand growth and understanding consumer psychology.

Source: Why experimentation & testing need to be at the forefront of everything your brand does on Hit Subscribe | The subscription ecommerce podcast by Recharge.

Top episodes

1. 1. Why experimentation & testing need to be at the forefront of everything your brand does

   Hit Subscribe | The subscription ecommerce podcast by Recharge

   Prismfly co-founders discuss why experimentation and conversion rate optimization are vital for brand growth and understanding consumer psychology.

2. 2. Test-Driven Marketing - with Tim Parkin

   eCommerce Marketing Podcast

   Tim Parkin explains 'Test-Driven Marketing,' focusing on how to build a culture of experimentation and the tools required to scale marketing efforts through data.

3. 3. Big Swings and Little Tweaks: Getting the Ecommerce Balance Right — Brian Massey | Tips and Tools to Optimize Your Online Sales Process, Misconceptions about Conversion Rate Optimization, How to Analyze User Activity (#287)

   Ecommerce Coffee Break

   Brian Massey, author of 'Your Customer Creation Equation,' shares insights on balancing big swings with small tweaks through experimentation and CRO.

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