Experimentation

Answer

Yaseen and Yusuf Shurbaji of Prismfly discuss integrating A/B testing and broad experimentation into brand operations to optimize LTV and consumer psychology.

Source: Why experimentation & testing need to be at the forefront of everything your brand does on Hit Subscribe | The subscription ecommerce podcast by Recharge.

Top episodes

1. 1. Why experimentation & testing need to be at the forefront of everything your brand does

   Hit Subscribe | The subscription ecommerce podcast by Recharge

   Yaseen and Yusuf Shurbaji of Prismfly discuss integrating A/B testing and broad experimentation into brand operations to optimize LTV and consumer psychology.

2. 2. Test-Driven Marketing - with Tim Parkin

   eCommerce Marketing Podcast

   Marketing coach Tim Parkin explains the 'Test-Driven Marketing' approach, emphasizing the importance of systematic experimentation and the tools required to execute it.

3. 3. Ep 431: How to Develop Your Own Data-Backed Creative Strategy: A Pilothouse Case Study | AKNF

   DTC Podcast

   Henry Banfield from Pilothouse shares a case study on developing data-backed creative strategies through experimentation with value propositions and offers.

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