Experimental Marketing

Answer

Focuses on building a test-driven marketing culture and the technical platforms needed to facilitate experimentation.

Source: Test-Driven Marketing - with Tim Parkin on eCommerce Marketing Podcast.

Top episodes

1. 1. Test-Driven Marketing - with Tim Parkin

   eCommerce Marketing Podcast

   Focuses on building a test-driven marketing culture and the technical platforms needed to facilitate experimentation.

2. 2. How Ulta Embraces 'Agile Marketing' to Deliver Personalized Loyalty

   Total Retail Talks

   Explores how Ulta Beauty utilizes 'Agile Marketing' to test, iterate, and deliver personalized customer experiences at scale.

3. 3. Bonus: Why You're Looking at the Wrong Data: Cohorts vs Averages with Lifetimely's Jason Prowd

   DTC Podcast

   Dives into data analysis with a focus on experimental testing and learning cultures to optimize the marketing funnel.

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