Tessa Cohen and Sara Sebastjanska explain how they launched their brand by crashing Coachella with zero budget to test market demand and create an experiential marketing splash.
Tessa Cohen and Sara Sebastjanska explain how they launched their brand by crashing Coachella with zero budget to test market demand and create an experiential marketing splash.
Coyuchi's Vicki Williams-Grahan discusses testing true Meta incrementality through a 6-week blackout experiment to measure marketing efficiency.
The EMARKETER team analyzes impactful retail campaigns, IRL initiatives, and experiential marketing strategies like the Swatch x Audemars Piguet collaboration.