Melissa Gonzalez, a pioneer in experiential retail and pop-ups, explores how brands can reimagine brick-and-mortar spaces.
Melissa Gonzalez, a pioneer in experiential retail and pop-ups, explores how brands can reimagine brick-and-mortar spaces.
Explores the transition of the Museum of Ice Cream from a pop-up sensation to a permanent model for experiential retail.
The founder of Story discusses their unique retail model that rotates themes and layouts like a magazine, focusing on experience over transactions.