Experiential Marketing Strategies

Answer

Founder of Lion’esque Group Melissa Gonzalez discusses the evolution of experiential retail and the pop-up paradigm.

Source: What's Next In Experiential Retail? on Retail Remix.

Top episodes

1. 1. What's Next In Experiential Retail?

   Retail Remix

   Founder of Lion’esque Group Melissa Gonzalez discusses the evolution of experiential retail and the pop-up paradigm.

2. 2. Inside the Super Bowl activation boom

   Modern Retail Podcast

   A deep dive into Super Bowl activations and how brands use pop-ups and immersive experiences as alternatives to expensive TV ads.

3. 3. Unlocking the Branding Power of Live Events

   The eCommerceFuel Podcast

   Nasrin Jafri of Mixed discusses her strategy for leveraging live events to captivate audiences in a digital age.

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