Learn how lifestyle brand Gym+Coffee uses community events to drive growth and how they measure the ROI of physical activations.
Learn how lifestyle brand Gym+Coffee uses community events to drive growth and how they measure the ROI of physical activations.
A look at the most impactful retail campaigns and 'Best IRL Initiatives,' focusing on how brands measure the return on investment for physical activations.
An analysis of whether expensive shopping center marketing and events are worth the investment, focusing on calculating ROI for physical retail tactics.