Experiential Marketing Roi

Answer

Gym+Coffee's Niall Horgan discusses building an eight-figure business through a community-first event strategy and how they measure the ROI of these experiences.

Source: Unlock Brand Growth With a Community Event Strategy on Shopify Masters.

Top episodes

1. 1. Unlock Brand Growth With a Community Event Strategy

   Shopify Masters

   Gym+Coffee's Niall Horgan discusses building an eight-figure business through a community-first event strategy and how they measure the ROI of these experiences.

2. 2. Shopping Center Marketing: Retail’s Most Expensive Gym Membership?

   Retail Remix

   This episode explores shopping center marketing and the high costs of events, focusing on how to measure and optimize the ROI of these physical marketing tactics.

3. 3. How Lowe's is Delivering a Hat Trick for Soccer Fans With Lionel Messi

   Total Retail Talks

   Lowe’s VP of brand marketing discusses their experiential partnership with Lionel Messi and the methodologies used for sponsorship valuation and ROI.

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