Tessa Cohen and Sara Sebastjanska share how they launched Benjie by crashing Coachella with zero budget, using guerrilla experiential marketing to sell out in 24 hours.
Tessa Cohen and Sara Sebastjanska share how they launched Benjie by crashing Coachella with zero budget, using guerrilla experiential marketing to sell out in 24 hours.
Modern Retail explores the boom in Super Bowl brand activations, focusing on how companies use pop-ups and immersive events to capture attention without an $8 million ad spend.
EMARKETER analysts review the best 'In Real Life' (IRL) retail initiatives and impactful campaigns, focusing on memorable brand experiences and creative retail partnerships.