Erika Geraerts explains how her store, Fluff, successfully uses a limited drop model, opening only four times a year to drive demand and community engagement.
Erika Geraerts explains how her store, Fluff, successfully uses a limited drop model, opening only four times a year to drive demand and community engagement.
Brandon Horoho of Montana Knife Company discusses their high-growth product launch schedule using a scarcity-driven drop model.
Andrew Lipp, CEO of EQL, discusses how to design exclusive launches that create genuine market pull and reward loyal customers.