Erika Geraerts discusses how her brand Fluff uses an innovative drop model to drive scarcity and profit.
Erika Geraerts discusses how her brand Fluff uses an innovative drop model to drive scarcity and profit.
Nica Yusay of Fashionica explains how she creates high demand and loyalty through weekly exclusive product drops.
Andrew Lipp discusses the logistics and marketing strategy behind designing exclusive product launches that create market pull.