Event-Driven Marketing

Top 3 podcast episodes answering this question on AskThePods · using events for marketing.

Answer

Explores marketing based on consumer 'moments' and intent, focusing on real-time behavior and post-purchase triggers.

Source: Why Advertisers Are Buying Moments, Not Media | Behind the Numbers on Behind the Numbers: an EMARKETER Podcast.

Top episodes

  1. 1. Why Advertisers Are Buying Moments, Not Media | Behind the Numbers

    Behind the Numbers: an EMARKETER Podcast

    Explores marketing based on consumer 'moments' and intent, focusing on real-time behavior and post-purchase triggers.

  2. 2. How to Get on Shoppers’ ‘Nice Lists’ This Holiday Season

    Retail Remix

    Discusses how to use data-driven campaigns and strategic timing of events to stay relevant to shoppers.

  3. 3. The 5 Key Ecommerce Offers You Need to Scale: Recruitment, Retention & More

    Ecommerce: The Hammersley Brothers

    Breaks down five key offers to scale ecommerce, including the use of specific events to capitalize on consumer demand.

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