Event-Based Data Model

Answer

Expert insights on advanced data analysis, Marketing Mix Modeling (MMM), and attribution for Amazon and DTC brands.

Source: Episode 238 - Expert Insights on Advertising, Data Analysis, and Business Growth with Youval Peltier and Andrew Tookey on The Smartest Amazon Seller.

Top episodes

1. 1. Episode 238 - Expert Insights on Advertising, Data Analysis, and Business Growth with Youval Peltier and Andrew Tookey

   The Smartest Amazon Seller

   Expert insights on advanced data analysis, Marketing Mix Modeling (MMM), and attribution for Amazon and DTC brands.

2. 2. Marketing Isn’t Broken, Your Data Is - Justin Rashidi

   The eCom Ops Podcast

   Justin Rashidi explains why marketing problems are often data problems, focusing on attribution models and data governance.

3. 3. Are You Making Data-Driven Decisions or Just Having Opinions? with Paul Graeve

   The eCom Ops Podcast

   A discussion on moving from opinions to data-driven decisions using robust data governance frameworks.

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