Explores the 'Event Effect Model' as a way to use your marketing calendar as the primary driver for revenue forecasting rather than just spreadsheets.
Explores the 'Event Effect Model' as a way to use your marketing calendar as the primary driver for revenue forecasting rather than just spreadsheets.
Details a 3-forecast model (Board, Budget, Bonus) for 2026 planning, utilizing the event effect model to integrate historical marketing data.
A CFO Summit replay explaining the 'Board, Budget, Bonus' framework and how the Event Effect Model serves as a core system for financial planning.