Event Effect Model

Answer

Luke Austin breaks down the four proprietary models CTC uses for forecasting, including a deep dive into the Event Effect Model.

Source: The Modeling System That Powers 30%+ Revenue Growth on Ecommerce Playbook.

Top episodes

1. 1. The Modeling System That Powers 30%+ Revenue Growth

   Ecommerce Playbook

   Luke Austin breaks down the four proprietary models CTC uses for forecasting, including a deep dive into the Event Effect Model.

2. 2. How We Forecast $4B in GMV to 3% Accuracy

   Ecommerce Playbook

   An introduction to the CTC Methodology, explaining how the Event Effect Model connects qualitative marketing actions to quantitative revenue outcomes.

3. 3. 2026 Forecast Planning: Board vs Budget vs Bonus Explained

   Ecommerce Playbook

   Explains how to use the Event Effect Model to build a 3-forecast planning system (Board, Budget, Bonus) for the upcoming year.

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