Luke Austin explains the four proprietary models CTC uses for daily P&L forecasting, specifically identifying the Event Effect Model as the final connective piece.
Luke Austin explains the four proprietary models CTC uses for daily P&L forecasting, specifically identifying the Event Effect Model as the final connective piece.
Part one of the CTC methodology series where Luke Austin introduces the four-step predictable profit system, including the qualitative and quantitative impact of the Event Effect Model.
This episode discusses 2026 forecast planning using the 'Board vs Budget vs Bonus' framework, utilizing the Event Effect Model to tag historical marketing moments.