Event Effect Model

Answer

Luke Austin breaks down the four proprietary models CTC uses for forecasting, including a deep dive into the Event Effect Model.

Source: The Modeling System That Powers 30%+ Revenue Growth on Ecommerce Playbook.

Top episodes

1. 1. The Modeling System That Powers 30%+ Revenue Growth

   Ecommerce Playbook

   Luke Austin breaks down the four proprietary models CTC uses for forecasting, including a deep dive into the Event Effect Model.

2. 2. How We Forecast $4B in GMV to 3% Accuracy

   Ecommerce Playbook

   An introduction to the CTC methodology series, explaining how the Event Effect Model connects qualitative marketing actions to quantitative forecasts.

3. 3. The Marketing Calendar Is Your Real Revenue Model

   Ecommerce Playbook

   Explores how marketing calendars drive the Event Effect Model to provide better revenue recommendations based on historical promotions and launches.

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