Dave explores the dark side of review generation by purchasing fake reviews to understand how brokers operate and the risks involved for brands.
Dave explores the dark side of review generation by purchasing fake reviews to understand how brokers operate and the risks involved for brands.
A discussion on the FTC's recent crackdowns on fake reviews and the legal/ethical boundaries for brands in the current market.
A news rundown covering Amazon's crackdown on paid reviews and the broader ethical implications for digital marketers seeking feedback.