Ethical Persuasion

Answer

Ryan McNeill explores the psychology of influence, specifically distinguishing between ethical persuasion and manipulation in marketing.

Source: EU249: Psychology of Marketing and Going Viral on TikTok with Ryan McNeill on eCommerce Uncensored.

Top episodes

1. 1. EU249: Psychology of Marketing and Going Viral on TikTok with Ryan McNeill

   eCommerce Uncensored

   Ryan McNeill explores the psychology of influence, specifically distinguishing between ethical persuasion and manipulation in marketing.

2. 2. DTC Storytelling: Why Brands Should Start With the Story With Kristian Alomá, PhD

   Up Arrow Podcast

   Dr. Kristian Alomá connects behavior design and storytelling with empathy-driven ethical marketing practices.

3. 3. Dr. BJ Fogg On The Fogg Behavior Model

   Ecommerce Conversations

   Stanford professor Dr. BJ Fogg explains the Fogg Behavior Model and how to use persuasive technology for positive behavior change.

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