Esg Metrics

Answer

Ian and Mark Hammersley discuss metrics that mislead ecommerce brands and how to focus on indicators that actually drive profitability.

Source: Ecommerce: The Metrics That Mislead Ecommerce Brands on Ecommerce: The Hammersley Brothers.

Top episodes

1. 1. Ecommerce: The Metrics That Mislead Ecommerce Brands

   Ecommerce: The Hammersley Brothers

   Ian and Mark Hammersley discuss metrics that mislead ecommerce brands and how to focus on indicators that actually drive profitability.

2. 2. The Data Ecom Stores Ignore (Big Mistake!) — Arv Natarajan | How Analytics Fuel Ecommerce Growth, AI’s Role In Turning Data Into Insights, Tracking Search Terms To Find Customer Intent, Search Vs. Browse Behavior, Null Searches And Missed Revenue (#369)

   Ecommerce Coffee Break

   Klaus Lauter and Arv Natarajan discuss how analytics fuel ecommerce growth and why many stores ignore critical data.

3. 3. The Hunt For The Ultimate Ecom Benchmark

   Ecommerce: The Hammersley Brothers

   Exploration of the 'ultimate' benchmarking KPI for ecommerce sites regardless of market or margin.

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