Redefines engagement metrics for 2026, explaining why traditional signals like email open rates are failing and what brands should track instead.
Redefines engagement metrics for 2026, explaining why traditional signals like email open rates are failing and what brands should track instead.
Focuses on how iOS15 changed email tracking and why brands must pivot to deeper engagement metrics beyond simple opens.
Explores the 'dark side' of email marketing, contrasting vanity metrics with real engagement to protect deliverability and reputation.