A forward-looking deep dive into why open rates and clicks are misleading and what metrics brands should actually track to measure true engagement.
A forward-looking deep dive into why open rates and clicks are misleading and what metrics brands should actually track to measure true engagement.
Explores how new email platform rules demand better segmentation and a shift in how engagement is measured to maintain deliverability.
Focuses on the 'dark side' of email marketing, explaining how engagement metrics impact sender reputation and why ignoring them can kill a brand's reach.