Explores the 'new definition' of engagement, breaking down why surface-level metrics are misleading and which data points actually matter for modern brands.
Explores the 'new definition' of engagement, breaking down why surface-level metrics are misleading and which data points actually matter for modern brands.
Focuses on email marketing in 2025, specifically how to use engagement segments to navigate new spam rules and maintain deliverability.
Analyzes the 'dark side' of email marketing, emphasizing the tracking of unsubscribes and complaints alongside engagement metrics to protect sender reputation.