Empathy In Marketing

Top 3 podcast episodes answering this question on AskThePods · using empathy in marketing strategies.

Answer

Dr. Kristian Alomá explains how brand storytelling and building empathy for customers can drive ethical marketing practices and business success.

Source: DTC Storytelling: Why Brands Should Start With the Story With Kristian Alomá, PhD on Up Arrow Podcast.

Top episodes

  1. 1. DTC Storytelling: Why Brands Should Start With the Story With Kristian Alomá, PhD

    Up Arrow Podcast

    Dr. Kristian Alomá explains how brand storytelling and building empathy for customers can drive ethical marketing practices and business success.

  2. 2. The Creative and Relational Come Together (Feat. Rosa Hu, Yotpo)

    Future Commerce

    Rosa Hu discusses the intersection of creative and relational marketing, emphasizing that strategy must start with empathy for the customer.

  3. 3. The Ins and Outs of Strategic Retention Marketing With Jess Chan

    Up Arrow Podcast

    Jess Chan explores strategic retention marketing, identifying empathy as one of the most vital yet underrated skill sets for marketing success.

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