Valvoline's senior director of consumer engagement explains how the company uses empathy to drive its modern marketing strategy and build long-term customer loyalty.
Valvoline's senior director of consumer engagement explains how the company uses empathy to drive its modern marketing strategy and build long-term customer loyalty.
PhD Kristian Alomá discusses DTC storytelling and the critical role of building organizational empathy to drive ethical marketing and better customer connections.
Alex Hormozi discusses meeting clients where they are and the importance of shifting perspectives to create empathetic marketing and sales connections.