Empathy In Marketing

Answer

Kristian Alomá, PhD, explores how brands can use storytelling and organizational empathy to drive ethical marketing and deeper customer connections.

Source: DTC Storytelling: Why Brands Should Start With the Story With Kristian Alomá, PhD on Up Arrow Podcast.

Top episodes

1. 1. DTC Storytelling: Why Brands Should Start With the Story With Kristian Alomá, PhD

   Up Arrow Podcast

   Kristian Alomá, PhD, explores how brands can use storytelling and organizational empathy to drive ethical marketing and deeper customer connections.

2. 2. Why Your Customers Are Lying to You (Without Even Knowing It) With Malinda Sanna

   Up Arrow Podcast

   Malinda Sanna discusses uncovering true customer insights through human connection and the critical role of empathy in brand strategy.

3. 3. 387. 6 Marketing Lessons from Big Brands: No Multi-Million Marketing Budget Required

   eCommerce Badassery

   A breakdown of marketing strategies from standout 2026 campaigns, highlighting empathetic communication and emotional connection.

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