Empathy In Marketing

Answer

Kristian Alomá, PhD, discusses how brands can use empathy and storytelling to build deeper connections and ethical marketing practices.

Source: DTC Storytelling: Why Brands Should Start With the Story With Kristian Alomá, PhD on Up Arrow Podcast.

Top episodes

1. 1. DTC Storytelling: Why Brands Should Start With the Story With Kristian Alomá, PhD

   Up Arrow Podcast

   Kristian Alomá, PhD, discusses how brands can use empathy and storytelling to build deeper connections and ethical marketing practices.

2. 2. Why Your Customers Are Lying to You (Without Even Knowing It) With Malinda Sanna

   Up Arrow Podcast

   Malinda Sanna explores how to uncover real customer insights by focusing on human connection, empathy, and qualitative research.

3. 3. Addressing brand strategy as a fertility brand with Bird&Be

   Hit Subscribe | The subscription ecommerce podcast by Recharge

   Breanna Hughes of Bird&Be discusses using empathy to navigate high-stakes, emotional industries and build meaningful customer relationships.

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