Empathetic Marketing

Answer

Jake Lestan of Valvoline explains how the company uses empathy and customer data to drive their marketing strategy and retail campaigns.

Source: How Valvoline is Using Empathy to Future-Proof its Marketing Strategy on Total Retail Talks.

Top episodes

1. 1. How Valvoline is Using Empathy to Future-Proof its Marketing Strategy

   Total Retail Talks

   Jake Lestan of Valvoline explains how the company uses empathy and customer data to drive their marketing strategy and retail campaigns.

2. 2. Ham and the Garlic - Give the market what it wants | Ep 259

   The Game with Alex Hormozi

   Alex Hormozi discusses the art of meeting clients where they are and using empathy in marketing and sales to enhance customer retention.

3. 3. DTC Storytelling: Why Brands Should Start With the Story With Kristian Alomá, PhD

   Up Arrow Podcast

   Kristian Alomá discusses how brand storytelling and empathy within organizations drive ethical marketing and better customer communication.

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