Empathetic Marketing

Answer

Kristian Alomá, PhD, discusses why DTC brands should lead with storytelling and how building empathy within an organization drives ethical marketing and success.

Source: DTC Storytelling: Why Brands Should Start With the Story With Kristian Alomá, PhD on Up Arrow Podcast.

Top episodes

1. 1. DTC Storytelling: Why Brands Should Start With the Story With Kristian Alomá, PhD

   Up Arrow Podcast

   Kristian Alomá, PhD, discusses why DTC brands should lead with storytelling and how building empathy within an organization drives ethical marketing and success.

2. 2. 387. 6 Marketing Lessons from Big Brands: No Multi-Million Marketing Budget Required

   eCommerce Badassery

   Analysis of standout marketing campaigns from 2026, highlighting how empathetic communication and emotional connection drive results without massive budgets.

3. 3. The Brands AI Recommends Give Customers Something Generic Content Never Could – Digital Reset Foundations (Episode 505)

   Thinks Out Loud

   Explores how brands can use emotional intelligence and human resonance to create content that stands out against generic AI-generated material.

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