Empathetic Marketing

Answer

Kristian Alomá, PhD, explains how brand storytelling and organizational empathy drive ethical marketing and better customer connections.

Source: DTC Storytelling: Why Brands Should Start With the Story With Kristian Alomá, PhD on Up Arrow Podcast.

Top episodes

1. 1. DTC Storytelling: Why Brands Should Start With the Story With Kristian Alomá, PhD

   Up Arrow Podcast

   Kristian Alomá, PhD, explains how brand storytelling and organizational empathy drive ethical marketing and better customer connections.

2. 2. 387. 6 Marketing Lessons from Big Brands: No Multi-Million Marketing Budget Required

   eCommerce Badassery

   A breakdown of six marketing lessons from major brands, focusing on empathetic communication and community building without massive budgets.

3. 3. Content marketing and building a relationship with customers with Karen Martin of My Pets Ashes

   eCommerce MasterPlan

   Karen Martin discusses how to build deep customer relationships through content marketing in the sensitive niche of pet loss and remembrance.

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