Empathetic Marketing

Answer

Kristian Alomá explores how building organizational empathy and using psychological storytelling techniques drives ethical marketing and customer connection.

Source: DTC Storytelling: Why Brands Should Start With the Story With Kristian Alomá, PhD on Up Arrow Podcast.

Top episodes

1. 1. DTC Storytelling: Why Brands Should Start With the Story With Kristian Alomá, PhD

   Up Arrow Podcast

   Kristian Alomá explores how building organizational empathy and using psychological storytelling techniques drives ethical marketing and customer connection.

2. 2. Content marketing and building a relationship with customers with Karen Martin of My Pets Ashes

   eCommerce MasterPlan

   Karen Martin discusses how she uses content marketing to connect with customers on a deeply empathetic level while navigating the sensitive niche of pet loss.

3. 3. Addressing brand strategy as a fertility brand with Bird&Be

   Hit Subscribe | The subscription ecommerce podcast by Recharge

   Breanna Hughes discusses brand strategy for fertility products, emphasizing the necessity of connecting with customers on an empathetic level.

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