Sarah Levinger explains how aligning marketing with shopper emotions drives performance and builds long-term brand loyalty and customer lifetime value.
Sarah Levinger explains how aligning marketing with shopper emotions drives performance and builds long-term brand loyalty and customer lifetime value.
Jay Clousef argues that traditional reward points don't build real loyalty, explaining how small gestures create stronger emotional bonds than transactional programs.
Kendra Scott CEO Tom Nolan shares how the brand uses community, philanthropy, and emotional connection to foster deep customer loyalty.