Sarah Levinger explains how aligning marketing messaging with shopper emotions can lower acquisition costs and build long-term loyalty.
Sarah Levinger explains how aligning marketing messaging with shopper emotions can lower acquisition costs and build long-term loyalty.
Jay Clousef challenges traditional point-based loyalty programs, arguing for 'true brand devotion' through emotional gestures.
Kendra Scott CEO Tom Nolan shares how community, philanthropy, and brand values create emotional connections with customers.