Mark and Ian analyze top ecommerce sites to show how they use emotional design and storytelling to dominate their markets.
Mark and Ian analyze top ecommerce sites to show how they use emotional design and storytelling to dominate their markets.
Marketing psychologist Sarah Levinger explains how emotion-led advertising reduces costs and increases customer lifetime value.
Co-founder of Chubbies Preston Rutherford explores the tension between brand building and direct response, emphasizing emotional resonance.