Explores the modern definition of email engagement, moving past inflated open rates to metrics that actually matter for performance.
Explores the modern definition of email engagement, moving past inflated open rates to metrics that actually matter for performance.
Details advanced email marketing metrics like Revenue Per Subscriber (RPS) and Click-to-Open Rate (CTOR) for 2025.
Discusses minimizing unsubscribes and complaints while focusing on engagement metrics like clicks and conversions over vanity stats.