Jimmy Kim and Chase Dimond discuss the 'new definition' of engagement and which email metrics actually matter when traditional ones fail.
Jimmy Kim and Chase Dimond discuss the 'new definition' of engagement and which email metrics actually matter when traditional ones fail.
A tactical breakdown of the 2025 email playbook, focusing on advanced performance metrics and myths in the industry.
Focuses on the 'dark side' of email metrics, including deliverability, sender reputation, and how to minimize unsubscribes at scale.