Email Performance Metrics

Top 3 podcast episodes answering this question on AskThePods · email marketing performance metrics.

Answer

Explores the modern definition of email engagement, moving past inflated open rates to metrics that actually matter for performance.

Source: EP 67: The new definition of engagement (and the metrics that actually matter) on Send It!.

Top episodes

  1. 1. EP 67: The new definition of engagement (and the metrics that actually matter)

    Send It!

    Explores the modern definition of email engagement, moving past inflated open rates to metrics that actually matter for performance.

  2. 2. EP 17: The 2025 Email Playbook: Tactics Myths and Insights for Success

    Send It!

    Details advanced email marketing metrics like Revenue Per Subscriber (RPS) and Click-to-Open Rate (CTOR) for 2025.

  3. 3. EP 46: The Dark Side of Email Marketing: Minimizing Unsubscribes & Complaints at Scale

    Send It!

    Discusses minimizing unsubscribes and complaints while focusing on engagement metrics like clicks and conversions over vanity stats.

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