Explores the shift from paid ads to newsletter monetization, focusing on building deep customer relationships for Shopify brands heading into Q4.
Explores the shift from paid ads to newsletter monetization, focusing on building deep customer relationships for Shopify brands heading into Q4.
Jimmy Kim and Chase Dimond discuss the ideal frequency for email newsletters, weighing daily vs. weekly campaigns to maintain engagement without fatigue.
Discusses whether newsletters are making a comeback in eCommerce and how to use a structured format to stay consistent and relieve marketing stress.