Explores the shifting landscape of email metrics, moving beyond inflated open rates to focus on KPIs that actually matter for inbox placement and conversion.
Explores the shifting landscape of email metrics, moving beyond inflated open rates to focus on KPIs that actually matter for inbox placement and conversion.
Breaks down the 2025 email playbook, introducing advanced metrics like Revenue Per Subscriber and Click-to-Open Rate to measure success more accurately.
Focuses on managing the 'dark side' of email metrics, such as unsubscribes and spam complaints, and how they impact sender reputation and deliverability.