Jimmy Kim and Chase Dimond redefine email engagement, discussing which performance metrics actually matter for modern eCommerce teams.
Jimmy Kim and Chase Dimond redefine email engagement, discussing which performance metrics actually matter for modern eCommerce teams.
Explores the 'dark side' of email marketing, focusing on unsubscribes, complaints, and moving beyond vanity metrics to protect sender reputation.
A deep dive into the 2025 email playbook, covering advanced metrics like Revenue Per Subscriber and Click-to-Open Rate.