Deep dive into the 'new definition' of engagement and which specific email and SMS metrics actually matter for e-commerce teams today.
Deep dive into the 'new definition' of engagement and which specific email and SMS metrics actually matter for e-commerce teams today.
Focuses on balancing revenue metrics with 'dark side' metrics like unsubscribes and spam complaints to maintain long-term deliverability.
Explores the 2025 email playbook, introducing advanced metrics like Revenue Per Subscriber (RPS) and Click-to-Open Rate (CTOR) for better success.