A deep dive into the modern definition of engagement and the specific KPIs that actually matter for email and SMS in an AI-filtered landscape.
A deep dive into the modern definition of engagement and the specific KPIs that actually matter for email and SMS in an AI-filtered landscape.
Explores the 'dark side' of email metrics, focusing on unsubscribes, spam complaints, and the move away from vanity metrics to protect deliverability.
Covers advanced email tactics for 2025, specifically introducing non-traditional metrics like Revenue Per Subscriber (RPS) and Unique Transactional Acquired (UTA).