Discusses the shift from 'vanity' metrics like open rates to real engagement KPIs in the modern AI and privacy-focused email landscape.
Discusses the shift from 'vanity' metrics like open rates to real engagement KPIs in the modern AI and privacy-focused email landscape.
Kyle Stout shares expert insights on maximizing growth through email marketing, specifically focusing on essential KPIs and segmentation.
Focuses on setting up and measuring the success of a Klaviyo welcome series, including specific KPIs for engagement and retention.