Jimmy Kim and Chase Dimond discuss the evolution of email engagement and why traditional metrics are failing, offering modern KPIs for e-commerce teams.
Jimmy Kim and Chase Dimond discuss the evolution of email engagement and why traditional metrics are failing, offering modern KPIs for e-commerce teams.
Kyle Stout joins the podcast to explore the power of email marketing for e-commerce, specifically detailing essential KPIs and emerging trends like AI and automation.
Host Scott Austin explores email marketing strategies, emphasizing the importance of a welcome series and specific KPIs to track for long-term retention.