Kyle Stout discusses essential email marketing KPIs, automation, and emerging trends like AI and SMS integration for e-commerce growth.
Kyle Stout discusses essential email marketing KPIs, automation, and emerging trends like AI and SMS integration for e-commerce growth.
Explore the new definition of email engagement and which performance metrics actually matter in a world of inflated open rates and AI filtering.
Scott Austin dives into the Welcome Series, emphasizing brand building and the specific KPIs needed to measure email marketing success beyond just revenue.