Jesse Kay discusses strategies for scaling an email and SMS list to 200k subscribers focusing on engagement-based segmentation and monetization.
Jesse Kay discusses strategies for scaling an email and SMS list to 200k subscribers focusing on engagement-based segmentation and monetization.
A deep dive into recovering email deliverability and engagement when metrics decline, featuring 10 tactical steps for account recovery.
This episode explains why list size is secondary to engagement and provides a guide on cleaning your list to improve overall marketing metrics.