Jesse Kay discusses scaling an email and SMS list to 200k subscribers, focusing on engagement-based segmentation to improve deliverability.
Jesse Kay discusses scaling an email and SMS list to 200k subscribers, focusing on engagement-based segmentation to improve deliverability.
Jordan Gordon breaks down maximizing the net present value of an email list through content-driven engagement and sophisticated funnels.
A deep dive into recovering 'pooched' email accounts by fixing deliverability through targeted re-engagement strategies and optimal sending cadences.