Focuses on the evolution of email engagement, arguing that traditional metrics are misleading and outlining new behavioral KPIs that actually matter for eCom teams.
Focuses on the evolution of email engagement, arguing that traditional metrics are misleading and outlining new behavioral KPIs that actually matter for eCom teams.
Explores the "dark side" of email metrics, specifically how unsubscribes and complaints impact deliverability and long-term engagement.
Discusses how Gmail’s 2025 rules change the stakes for engagement metrics, emphasizing sniper segmentation and lifecycle marketing.