Email Engagement Metrics

Top 3 podcast episodes answering this question on AskThePods · key email marketing engagement metrics.

Answer

Discusses the evolution of engagement metrics beyond open rates and clicks, focusing on behavioral intent.

Source: EP 67: The new definition of engagement (and the metrics that actually matter) on Send It!.

Top episodes

  1. 1. EP 67: The new definition of engagement (and the metrics that actually matter)

    Send It!

    Discusses the evolution of engagement metrics beyond open rates and clicks, focusing on behavioral intent.

  2. 2. EP 46: The Dark Side of Email Marketing: Minimizing Unsubscribes & Complaints at Scale

    Send It!

    Focuses on minimizing unsubscribes and complaints while analyzing clicks and conversions versus vanity metrics.

  3. 3. Ep 464: Email Marketing in 2025: Why Gmail's New Spam Rules Demand Sniper Segments | AKNF

    DTC Podcast

    Covers 2025 email marketing trends, specifically focusing on engagement metrics and segmentation.

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