Explores the 'new definition' of engagement, moving beyond misleading open and click rates to track metrics that actually impact revenue and inbox algorithms.
Explores the 'new definition' of engagement, moving beyond misleading open and click rates to track metrics that actually impact revenue and inbox algorithms.
Focuses on the 'dark side' of email—unsubscribes and complaints—and how to prioritize meaningful engagement metrics to protect sender reputation.
Covers why Gmail's evolving spam rules require brands to focus on high-engagement segments and specific metrics like click-through rates and lifecycle actions.