A dedicated session on 'The Three W's' of Email Click Through Rate (CTR) and how to optimize clicks across conversion funnels.
A dedicated session on 'The Three W's' of Email Click Through Rate (CTR) and how to optimize clicks across conversion funnels.
Explores the metrics behind the click, why click tracking is often misunderstood, and how to identify real intent versus bot activity.
Email expert Chase Dimond discusses hacks to raise open rates and general optimization strategies for email performance.