Email Campaign Metrics

Top 3 podcast episodes answering this question on AskThePods · tracking email campaign performance.

Answer

Explores modern email metrics, why traditional open rates are misleading, and what KPIs brands should actually track for true engagement.

Source: EP 67: The new definition of engagement (and the metrics that actually matter) on Send It!.

Top episodes

  1. 1. EP 67: The new definition of engagement (and the metrics that actually matter)

    Send It!

    Explores modern email metrics, why traditional open rates are misleading, and what KPIs brands should actually track for true engagement.

  2. 2. EP 17: The 2025 Email Playbook: Tactics Myths and Insights for Success

    Send It!

    Covers the 2025 email playbook with a focus on advanced metrics like Revenue Per Subscriber (RPS) and Click-to-Open Rate (CTOR).

  3. 3. EP 46: The Dark Side of Email Marketing: Minimizing Unsubscribes & Complaints at Scale

    Send It!

    Discusses the 'dark side' of email, focusing on unsubscribes, complaints, and the difference between engagement metrics and vanity metrics.

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