Email Campaign Metrics

Answer

A deep dive into why traditional metrics like open rates are failing and which specific KPIs eCom teams should focus on now.

Source: EP 67: The new definition of engagement (and the metrics that actually matter) on Send It!.

Top episodes

1. 1. EP 67: The new definition of engagement (and the metrics that actually matter)

   Send It!

   A deep dive into why traditional metrics like open rates are failing and which specific KPIs eCom teams should focus on now.

2. 2. 356. Auditing Your Email Marketing Strategy + Results

   eCommerce Badassery

   A guide to auditing your email marketing strategy and results, focusing on the metrics that indicate revenue health.

3. 3. EP 17: The 2025 Email Playbook: Tactics Myths and Insights for Success

   Send It!

   Explores advanced email metrics like RPS and CTOR that are essential for success in the 2025 landscape.

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