A review of modern email engagement metrics, explaining why traditional KPIs like open rates are failing and what teams should track instead.
A review of modern email engagement metrics, explaining why traditional KPIs like open rates are failing and what teams should track instead.
A guide to auditing your current email strategy by looking 'under the hood' at specific performance results and revenue drivers.
Focuses on the 'dark side' of metrics, such as unsubscribes and spam complaints, while comparing engagement metrics to vanity metrics.