Explores the 'new definition' of engagement, arguing that traditional metrics like open rates are inflated and misleading in the modern inbox landscape.
Explores the 'new definition' of engagement, arguing that traditional metrics like open rates are inflated and misleading in the modern inbox landscape.
A forward-looking playbook for 2025 email tactics, focusing heavily on advanced, non-traditional metrics to measure campaign success.
Discusses how new technical rules impact email performance and the metrics needed to monitor deliverability and engagement effectively in 2025.