Email And Sms Marketing

Answer

Explores the shift from broadcast marketing to conversational commerce, treating email and SMS as two-way channels to build customer relationships.

Source: EP 48: The Rise of Conversational Commerce: Turning Email & SMS into Two Way Channels on Send It!.

Top episodes

1. 1. EP 48: The Rise of Conversational Commerce: Turning Email & SMS into Two Way Channels

   Send It!

   Explores the shift from broadcast marketing to conversational commerce, treating email and SMS as two-way channels to build customer relationships.

2. 2. Insane SMS Marketing Case Studies - Matt Markoff I Sinch MessageMedia

   eCommerce Australia

   Ryan Martin and Matt Markoff discuss real-world SMS case studies and how the channel compares to and complements email marketing.

3. 3. Bonus: Building an Effective SMS Marketing Channel with Yotpo SMS Strategist, Gabe Goldstein

   DTC Podcast

   A deep dive into building an effective SMS channel, including how to use it for loyalty, urgency, and in conjunction with email.

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